The world of vlogging, where you can reach millions worldwide with video content, is quite intriguing. Yet, content creators who may have poured their hearts out into crafting engaging content on YouTube always have the challenge of getting more streams.
This is not uncommon, as there are millions of creators on YouTube, each looking to stand out from the crowd. Hence, every day, creators look for unique strategies to appeal to people and get dedicated subscribers.
Creating online contests is one simple yet remarkable strategy that helps creators reach their goal of reaching new people and turning them into dedicated subscribers.
When presented alongside a prize, online contests offer a unique way to get people to engage with your page, familiarize themselves with your content, and inadvertently boost your YouTube page’s reach and engagement.
In this article, we’ll explore various steps for leveraging giveaway contests to boost your viewership and subscriptions on YouTube.
Step 1: Understand Your Audience
Whether your niche is sports, lifestyle, web3, tech, or IT, you cannot effectively run any campaign if you don’t have your audience defined. You need to have your audience defined according to their age, nationality, income range, other interests, listening habits, etc. If you don’t already have this data, conduct audience research to identify their preferences and interests.
If you plan to increase your YouTube video streams with giveaways, you must identify what your viewers would prefer to benefit from the contests. It would be very helpful for your giveaway contest to resonate with the interests of your viewers.
Step 2: Set Clear Objectives
Clear objectives help you create a clear path for your giveaway contest and other subsequent marketing campaigns.
What you aim to achieve from your giveaway contest should be clear. In this instance, you want your YouTube videos to have more streams. Of course, your goals should be time-bound, as this helps you incorporate the targeted timeliness into the entries for the online contest.
Here are some important questions for setting objectives for a promotional online contest
- How much of a percentage increase do you want to achieve by the end of the giveaway contest?
- How many of the streams do you want to be from a specific demographic of listeners?
- Do you want the giveaway campaign to span for just a few hours, days, or weeks?
Step 3: Properly Plan the Giveaway
After identifying your ideal audience, the next step is to plan your giveaway, selecting prizes that suit the general public. Of course, a common self-objection you may face here is the belief that everyone needs different things. However, there is usually some nexus between what almost every individual in a certain group likes.
If you have targeted your audience properly, then the majority of people should have common interests and preferences, so you should plan your prize to fit the preferences of your audience.
Secondly, the theme of your giveaway should resonate with your content. Depending on your niche, you might have to tweak your giveaway to fit your content. For example, if your podcast focuses on Web3, you might need your giveaway to give a fungible or non-fungible token. The rules for participation should be clear and straightforward so that everyone knows what they are doing.
You could also tease your viewers about the giveaway through your episodes and social media and even drop hints to contest questions within episodes so that you do not isolate your giveaway contest from your actual goal of boosting your visibility.
Having a proper countdown that creates buzz and anticipation before prizes are distributed is also important. Engage your audience while they wait for final results; answer questions and reply to comments, and keep it all engaging.
Step 4: Determine Entry Mechanism
It is very important to determine how your audience can participate in the giveaway contest. It should be flexible enough to allow existing participants and new ones so that you can grow your audience without abandoning your existing core. This multiple-entry method makes it easy to increase engagement and interaction, and if your audience is well-targeted, you can retain them beyond the contest period - Remember, the goal is to have more streams for your YouTube videos.
It also helps to use a dedicated giveaway platform to ease the process and track entries and results with transparency, even to participants, and Giveaway.com helps you with that.
Giveaway.com is a marketing platform that allows you to host your giveaways easily and seamlessly by assisting you in setting guidelines and running a successful contest to grow your personal or corporate brand.
Typically, manually hosting a giveaway for promotional purposes is quite hectic, as there are several elements to track; however, with dedicated online giveaway platforms like Giveaway.com, you can automate the process and make the experience much easier.
Giveaway.com’s unique appeal is the confidence it gives brands and their beneficiaries throughout the entire process due to its fairness and transparency. First, the system verifies entries per task so contestants can be sure that they have correctly fulfilled the requirements to qualify for winner selection after the sponsor has specified the exact criteria for winning.
As the creator of the contest, you would not have the power to influence the outcome, and neither would Giveaway.com, because the utility of the blockchain means everything is fair, transparent, and verifiable.
You can leverage the user-friendly features of Giveaway.com to streamline the setup of your campaign. So, with ease, you can define entry requirements, such as following you and subscribing to your page on Twitch. You can also customize other parameters like entry duration, winner selection criteria, and the frequency of giveaways. The flexibility of Giveaway.com allows you to fine-tune your campaign for optimal engagement and community satisfaction.
Below is a sample YouTube giveaway to provide some context:
Smiley below, is a lifestyle influencer, who discusses healthy living for young people and needed home appliances to execute them. He typically recommends a home-made coffee maker, and here is a chance for followers to win one, courtesy of a collaborating brand. So, to select winners, they have created a giveaway contest below to attract other people to consume content from the channel and also check out the sponsor for the prizes.
All participants have to do is,
- Visit the host’s YouTube channel
- Watch a video
- Share the giveaway with friends via other social media
N.B.: Giveaway.com has a function that allocates more lots to participants who refer more people to the giveaway so that they stand higher chances in the final draw.
This contest above is a simple lucky giveaway where users only have to complete the tasks to qualify for the final draw, where the winners will be chosen at the end of the giveaway. The giveaway is timed, so winners will be automatically chosen when the timer runs out, and prizes will be automatically distributed to the winners.
You can also try other giveaway approaches, as Giveaway.com allows you to create referral giveaways, milestone giveaways, or competition giveaways where participants have to try their best to finish at the top of the leaderboard to win the ultimate prize.
You can also follow similar steps to create a giveaway, host contests, and boost your YouTube channel to grow engagement and get more streams!
Maintaining Engagement After The Giveaway
After you have run the giveaway and announced the winners, you must keep the momentum going. Engage your new viewers well. Make them feel important and loved. Get feedback to improve episode content. You can also plan for future giveaways to help you gain more viewers.
You have discovered how much using giveaways can increase your YouTube content streams and describe you as a success. Implementing these strategies will make you unstoppable. Remember that giveaways are not just about handing out freebies. They are essential marketing strategies to engage your audience, know how you can serve them better, and leave a lasting impact.
As you apply these strategies, know that you are on your way to experiencing an unprecedented surge in streams. Rome wasn’t built in a day, and so you might experience some setbacks, but with consistency and grit, you will become excellent at it.