Business owners are always looking for more ways to achieve their business goals. A giveaway is the perfect marketing strategy for a business that wants to generate more leads. Like every strategy, it is usually directed at a purpose, and giveaways are like that. Giveaways captivate audiences with their incentives. They are a perfect way to reward loyal customers, attract new ones, and increase brand awareness.
Giveaway platforms have sprung up to help businesses achieve these business goals. A good giveaway platform should position your business correctly and make achieving these goals a breeze. However, due to the number of giveaway platforms out there and the number of unique features that they have, choosing the most suitable one can take a lot of work.
Don’t fret; we are here to guide you through the most important things you must know before choosing a giveaway platform.
Define Your Goals
It sounds cliché, but without well-defined goals, you have no clear direction for what you want. Decision-making is easier and more productive when you have your goals spelled out. Your goals are simply what you wish to achieve from the giveaway. This is the beginning of your giveaway, and such an important step should not be overlooked for other things in the giveaway.
Your objectives will guide you through the entire process of the giveaway. It will show the giveaway platform you choose and how you run the campaign on that platform.
Here are some goals that you can consider for your giveaway campaign;
- Increased social media following
- Increased brand awareness
- Lead generation
- Loyal customer reward
- Increased engagement
Giveaways serve different goals, from one to all of the above-listed ones. These goals should determine the direction of your giveaway. Hence, when choosing a giveaway platform, consider the one that aligns best with your goals. For example, if your goal is lead generation, you need a giveaway platform to collect emails, phone numbers, or addresses. Alternatively, if your goal is to increase your social media following, choose a giveaway platform that easily integrates into your social media accounts.
Giveaway platforms act as hosts for your giveaway. Hence, you only need to share a link where participants can complete the tasks and enter the giveaway. The best platform will be one that has a good website design. The website should be responsive and eye-catching.
The information on the page should be easy to find. As much as you can, you want to avoid a giveaway platform whose website greatly contrasts with yours. Since you will share the giveaway link, your giveaway participants can quickly think the website is yours and judge your business wrongly. Giveaway platforms with poor UX design can make participants lose interest in the giveaway even before it starts.
The goals and objectives for your giveaway platform could demand multiple requirements from your participants. You might want them to visit a website, tag friends online, refer friends, or like your social media posts. Some giveaway platforms can do some of these, but not all. What you need is to choose a giveaway platform like Giveaway.com.
Why Choose Giveaway.com for Your Giveaway Campaign?
Giveaway.com is a leading giveaway platform that allows you to run your giveaway in line with your objectives. What sets Giveaway.com apart from other giveaway platforms is fairness and accountability. The business owner cannot decide who the winner is. This feature assures the participants that the giveaway is fair and free from human bias and sentiment.
Giveaway.com uses a provably fair algorithm that allows winners to be chosen at random. Hence, once they complete the tasks and are considered eligible to win, the platform selects the winner(s).
Giveaway.com is easy to use by both the giveaway organizer and the participants. It also allows you to customize your giveaway as you see fit and offers all the features to support your goals and objectives.
Here’s an example of a brand using Giveaway.com to promote itself; Gadget Hub, a store that sells all kinds of gadgets, is looking to increase its social media brand awareness.
The tasks to complete are simple;
- Follow the brand on Twitter
- Create a tweet with specific content
- Tag 10 friends
- Share the giveaway with a friend
- Like and follow the project profile on Giveaway.com
This giveaway is a simple lucky giveaway where users only have to complete the tasks to qualify for the final draw, where the winners will be chosen at the end of the giveaway.
Giveaway.com ensures that the winner selection methods are transparent and fair. It uses a probably fair algorithm that assures participants of a giveaway void of cheating and bias.
Giveaway.com also allows you to create other contest types, like referral giveaways, milestone giveaways, or competition giveaways, where participants have to try their best to finish at the top of the leaderboard to win the ultimate prize.
You can also follow similar steps to create a giveaway to boost your brand's Twitter Page and get better engagement!
Now that you know these things, you can make an informed decision about the giveaway platform you want to choose for your giveaway campaign. Remember that none of the tips highlighted above are exclusive or independent of each other. In other words, you can’t follow one tip and not follow the other. For the best results in your campaign, follow all the tips.
Lastly, the most important tip would be to consider Giveaway.com as the platform for your giveaway campaign. The platform’s customizable features and numerous benefits make it a top choice among successful business owners. Let Giveaway.com be your trusted partner in your giveaway campaign - Sign up now!